--- title: "Acronis survey: during operational outages, companies fear lost sales and reputational damage the most — ZEBR.ai" description: "Only just under half of companies test data recovery at least once a month" url: "https://zebr.ai/en/blog/acronis-survey-during-operational-outages-companies-fear-lost-sales-and-reputational-damage-the-most" markdown_url: "https://zebr.ai/en/blog/acronis-survey-during-operational-outages-companies-fear-lost-sales-and-reputational-damage-the-most.md" language: "en" published: "2026-06-18T07:35:52+00:00" alternates: cs: "https://zebr.ai/cs/blog/pruzkum-acronis-firmy-se-pri-provoznich-vypadcich-nejvice-obavaji-ztraty-prodeju-a-poskozeni-reputace.md" sl: "https://zebr.ai/sl/blog/raziskava-acronis-podjetja-se-ob-izpadih-poslovanja-najbolj-bojijo-izgube-prodaje-in-skode-za-ugled.md" sk: "https://zebr.ai/sk/blog/prieskum-acronis-firmy-sa-pri-prevadzkovych-vypadkoch-najviac-obavaju-straty-predajov-a-poskodenia-reputacie.md" hr: "https://zebr.ai/hr/blog/acronisovo-istrazivanje-kompanije-se-tijekom-operativnih-prekida-najvise-boje-gubitka-prodaje-i-narusavanja-ugleda.md" sr-Latn: "https://zebr.ai/sr-latn/blog/istrazivanje-acronis-kompanije-se-tokom-prekida-poslovanja-najvise-plase-gubitka-prodaje-i-narusavanja-reputacije.md" bs: "https://zebr.ai/bs/blog/acronis-istrazivanje-kompanije-se-tokom-operativnih-prekida-najvise-plase-gubitka-prodaje-i-narusavanja-ugleda.md" sq: "https://zebr.ai/sq/blog/studimi-i-acronis-kompanite-i-druhen-me-se-shumti-humbjes-se-shitjeve-dhe-demtimit-te-reputacionit-gjate-nderprerjeve-operative.md" fr: "https://zebr.ai/fr/blog/etude-acronis-en-cas-d-interruptions-d-activite-les-entreprises-redoutent-surtout-la-perte-de-ventes-et-l-atteinte-a-leur-reputation.md" es: "https://zebr.ai/es/blog/encuesta-de-acronis-ante-interrupciones-operativas-las-empresas-temen-principalmente-la-perdida-de-ventas-y-el-dano-reputacional.md" de: "https://zebr.ai/de/blog/acronis-umfrage-unternehmen-fuerchten-bei-betriebsausfaellen-vor-allem-umsatzeinbussen-und-reputationsschaeden.md" pt-BR: "https://zebr.ai/pt-br/blog/pesquisa-da-acronis-em-caso-de-interrupcoes-operacionais-as-empresas-temem-principalmente-a-perda-de-vendas-e-danos-a-reputacao.md" pl: "https://zebr.ai/pl/blog/badanie-acronis-firmy-podczas-przestojow-operacyjnych-najbardziej-obawiaja-sie-utraty-sprzedazy-i-uszczerbku-na-reputacji.md" it: "https://zebr.ai/it/blog/indagine-acronis-in-caso-di-interruzioni-operative-le-aziende-temono-soprattutto-la-perdita-di-vendite-e-danni-alla-reputazione.md" nl: "https://zebr.ai/nl/blog/acronis-onderzoek-bedrijven-vrezen-bij-operationele-storingen-vooral-omzetverlies-en-reputatieschade.md" hu: "https://zebr.ai/hu/blog/acronis-felmeres-mukodesi-kiesesek-eseten-a-vallalatok-leginkabb-az-ertekesitesek-elvesztesetol-es-a-hirnev-serulesetol-tartanak.md" ro: "https://zebr.ai/ro/blog/sondaj-acronis-in-caz-de-intreruperi-operationale-companiile-se-tem-cel-mai-mult-de-pierderea-vanzarilor-si-deteriorarea-reputatiei.md" tr: "https://zebr.ai/tr/blog/acronis-arastirmasi-sirketler-operasyonel-kesintilerde-en-cok-satis-kaybi-ve-itibar-zararindan-endise-ediyor.md" id: "https://zebr.ai/id/blog/survei-acronis-saat-gangguan-operasional-perusahaan-paling-khawatir-terhadap-kehilangan-penjualan-dan-kerusakan-reputasi.md" --- [Home](https://zebr.ai/en/) [Blog](https://zebr.ai/en/blog) Acronis survey: during operational outages, companies fear lost sales and reputational damage the most # Acronis survey: during operational outages, companies fear lost sales and reputational damage the most [Acronis](https://zebr.ai/en/blog?tag=acronis) [backup and recovery](https://zebr.ai/en/blog?tag=backup-and-recovery) [press release](https://zebr.ai/en/blog?tag=press-releases) [RMM and IT Management](https://zebr.ai/en/blog?tag=rmm-and-it-management) Only just under half of companies test data recovery at least once a month 18/06/2026 · 2 min read · ZEBR.ai editorial team *Only just under half of companies test data recovery at least once a month* **PRAGUE, 18 June 2026** – [**Acronis**](https://www.acronis.cz/)**,** a global leader in cyber protection solutions, reported, based on a survey among its Czech and Slovak IT partners, that in the event of operational outages, companies are most concerned about **lost sales and reputational damage**. The results also point to the key role of data backup and recovery systems, their regular testing, and the importance of additional security tools; however, only just under half of respondents test recovery at least once a month. In the event of critical system outages, businesses lose money not only as a result of lost profits, but also, for example, because customers leave due to a damaged reputation, through data recovery costs, or employee overtime spent restoring operations. To avoid or minimise such losses, it is necessary to use not only backup systems, but also disaster recovery systems, real-time monitoring, and regular backups. The most interesting survey findings: - For 66% of respondents, the most severe consequences are lost sales and lost profits; for 58%, reputational damage and customer attrition; and for 34%, recovery costs. - To minimise damage from operational outages, backup and recovery systems (79%), disaster recovery (62%), real-time monitoring (56%), and patch management (46%) are key. - 46% of respondents test recovery once a month, 23% quarterly, 10% once a year, and 21% occasionally or not at all. “Businesses today are exposed to conditions they often cannot influence, and a single operational disruption can have a domino effect on systems, teams, and customers,” said **Štěpán Bínek, Cloud Solutions Sales Manager for Acronis at ZEBRA SYSTEMS**. “Neither outages nor the damage they cause can be predicted. However, it is possible to prepare as thoroughly as possible and minimise the consequences by using automated processes to restore operations within minutes, without unnecessary drama or chaotic decision-making. From this perspective, integrated cyber protection platforms containing all the elements important for maintaining business continuity are ideal.” Article author: ZEBR.ai editorial team Read on ## More related articles [All articles](https://zebr.ai/en/blog) ### [ZEBR.AI: N-able introduces shadow AI identification into its UEM and security solutions](https://zebr.ai/en/blog/zebr-ai-n-able-introduces-shadow-ai-identification-into-its-uem-and-security-solutions) New capabilities provide visibility into the use of AI tools across all endpoints and networks by individual identities, without the need for additional agents or infrastructure 28/09/2026 · 3 min read ### [Acronis: Ransomware can halt production even without attacking PLC systems](https://zebr.ai/en/blog/acronis-ransomware-can-halt-production-even-without-attacking-plc-systems) For manufacturing companies, ransomware is not just a matter of IT security, but a matter of production continuity 23/09/2026 · 3 min read ### [GFI Archiver AI simplifies integration with GFI KerioConnect](https://zebr.ai/en/blog/gfi-archiver-ai-simplifies-integration-with-gfi-kerioconnect) Direct integration of both products makes working with corporate emails easier, improves mail server performance, and enables more effective compliance with regulations 21/09/2026 · 2 min read Contact ## Do you need a solution for yourself or for your client? 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