PRAGUE, May 14, 2025 – ZEBRA SYSTEM LLC, a leading distributor of cloud services and value-added services and sister company of ZEBRA SYSTEMS s.r.o., today announced the expansion of its operations into North America and the appointment of Paul Trefonas as Vice President of GFI Sales for North America.
Paul Trefonas will be based in Austin, Texas, from where he will lead development in the U.S. and Canadian markets. Trefonas joins ZEBRA SYSTEMS with a long track record of developing and executing sales channel strategies that have led to rapid growth and long-term success.
“We are pleased to have the opportunity to expand our management team with someone of Paul’s experience,” said Zdeněk Bínek, Director of ZEBRA SYSTEMS. “Based on our history of success in Europe, we need to strengthen our focus to meet expanding customer demand. Paul is a proven leader of numerous partner programs and brings extensive experience in building successful partner channels. His structured approach and business experience will enable us to capitalize on the growing momentum in North America while bringing valuable sales strategy expertise to our organization.”
Paul Trefonas has more than 25 years of experience in the IT industry, during which he has gained deep expertise in managing both direct and indirect sales. He joined ZEBRA SYSTEMS after leading strategic direction at an artificial intelligence (AI) provider and founding a start-up focused on delivering AI-powered smart city solutions.
“It is a great opportunity to join ZEBRA SYSTEMS, which is recognized as one of the most innovative value-added distributors in the industry,” said Paul Trefonas. “Zebra has impressively expanded its presence in the North American market. I look forward to building on this momentum and rapidly expanding the company’s presence throughout the region.”
During his career, Trefonas worked in both the North American and EMEA markets at Oracle and later at Siebel Systems, where he contributed significantly to strategic growth in several areas, including the Channel Program and the small and medium-sized business (SMB) segment. During his time at Accenture, he focused on the technical development, positioning and sales of web-based CRM and ERP systems in both markets, resulting in a significant increase in the global sales share of e-commerce.
As Vice President of GFI Sales for North America, Trefonas will lead the regional sales strategy focus and expand the company’s reseller presence throughout the region. He will also focus on ensuring that all partners in North America continue to receive ZEBRA SYSTEMS’ award-winning quality of service to support their further growth.
About ZEBRA SYSTEMS LLC
Zebra Systems LLC North America is an emerging force in IT, providing tailored solutions through strategic technology alliances and a comprehensive portfolio of services. Built on a focus on client success, continuous innovation and the development of a highly skilled team, the company enables its partners to thrive amid rapid technological change. Its strong combination of flexibility, expertise and customer focus positions ZEBRA SYSTEMS as a leading distributor in the North American market.
Article author: ZEBR.ai editorial team
