This year’s global meeting of GFI distributors focused on the “Netflix-style” GFI Unlimited licensing model
PRAGUE, June 18, 2018 – GFI Software, a provider of security solutions for enterprise networks, recognized its best distributors at its global GFI Distributor Forum 2018. The “Best Marketing Efforts of 2017” award was won by the Czech company Zebra systems, the exclusive distributor of GFI Software products in the Czech Republic and Slovakia, responsible for distributing the complete portfolio of GFI, Kerio and Exinda products.
“We are particularly pleased that this year we defended last year’s victory in strong competition from nearly a hundred GFI distributors from around the world,” said Zdeněk Bínek, Director of Zebra systems. “We consider marketing an integral part of our business activities, which, for example, helped us successfully integrate Kerio products into our portfolio last year. This year, it will be an important tool for presenting the GFI Unlimited licensing model to Czech customers.”
The conference in St. Wolfgang, Austria, held from June 5 to 7, was fully focused on GFI Unlimited, the groundbreaking enterprise software licensing model launched this April. The new model, which offers small and medium-sized businesses comprehensive coverage of their communication and security needs through an affordable subscription, currently provides access to 12 GFI software solutions. As SMBs now account for 40% of all IT spending and have limited IT budgets, GFI Software management expects dynamic future revenue growth from GFI Unlimited.
“I firmly believe that what Netflix has become for the entertainment industry, GFI Unlimited will become for SMB software,” said Scott Brighton, CEO of GFI Software, at the conference. “Small and medium-sized businesses do not need to own software; they need to use it, which is why purchasing and owning software is beginning to lose its meaning for them. We now offer the possibility to use any of our solutions in always up-to-date versions, for a single subscription and with minimal administration requirements, benefiting both our customers and sales partners.”
Article author: ZEBR.ai editorial team



