The evolution from a local cybersecurity distributor to a global AI-first distributor will unify international operations and bring partners faster adoption of AI technologies
PRAGUE, September 17, 2026 – ZEBRA SYSTEMS, a value-added distributor (VAD) in the cybersecurity segment, announced that it is transitioning from a local value-added distributor to ZEBR.AI, a global AI-first company focused on the rapid adoption of AI technologies. The company's activities will continue to be based on distributing cybersecurity solutions from vendors including Acronis, GFI Software, N-able, Virtuozzo, Impossible Cloud, AST and Company (Un)Hacked.
“We are the first European distributor to decide to position ourselves as AI-first,” said Zdeněk Bínek, founder and CEO of ZEBR.AI. “There are several reasons for this: our vendors, including GFI Software, Acronis, N-able and AST, are currently building their solutions around artificial intelligence (AI) and are consolidating their number of distributors to only the most innovative ones. In addition, we are growing in the United States, where only a modern, globally ready brand can succeed, and we are also preparing to expand into other markets.”
ZEBR.AI expects that, thanks to its more global brand and focus on AI, it will be able to grow into additional regions and reach new customers. In addition to IT administrators and CIOs, it now has an opportunity to reach new decision-makers, including CEOs and finance managers. A single platform and unified messaging across all markets will support more effective communication and accelerate the company's growth.
For ZEBR.AI partners—namely resellers and MSP providers—this change represents a positive shift towards more efficient use of AI technologies and the offering of AI services to end customers. ZEBR.AI will offer packages enabling partners to use AI not only for their own automation, but also to resell it. The AI Adoption program will in turn offer best practices in analytics and the actual implementation of AI in operations, while a comprehensive AI platform will in the future be complemented by its own AI Media Lab innovation laboratory featuring VR and AI technologies.
Currently, ZEBR.AI already offers its customers cybersecurity technologies with integrated artificial intelligence features that help improve end-customer protection against cyberattacks. It also provides AI solutions for increasing productivity, such as the Eloquens AI email assistant, the MyPersonas digital twin of a specific employee, and this portfolio will soon be expanded with the Adminio AI appointment-scheduling assistant.
A short promotional video can be viewed at this link.
