The digital counterpart of key employees enables knowledge sharing much faster and more efficiently
PRAGUE, November 24, 2025 – GFI Software, a provider of enterprise network security solutions, has introduced MyPersonas, a tool for generating real-time answers to customer questions. MyPersonas is an artificial intelligence (AI)-based solution that enables companies to create digital clones of key employees, allowing them to provide immediate, qualified responses to recurring daily requests using all company information.
Each MyPersona is created based on the knowledge of the employee it represents, meaning it can respond in the same way as that employee. MyPersonas are available 24 hours a day, 7 days a week and can communicate in more than 160 languages. Their main benefit is the ability to provide the required information even when the actual employee is unavailable or busy handling other requests.
Unlike traditional avatars, which are essentially just “talking heads,” MyPersonas replicates the appearance, speaking style and facial expressions of real employees, so the person asking the question feels as though they are speaking with a real person. Thanks to its authentic appearance and voice, MyPersonas provides natural interaction that enhances credibility. Such a person may be, for example, a sales manager, HR manager, IT manager, finance partner or anyone else important to a particular organization in any industry.
“MyPersonas technology is built exclusively on an organization’s knowledge base,” said Jozef Kačala, Vice President of Global Sales Engineering at GFI Software. “If it encounters something it cannot answer with confidence, it does not guess or hallucinate, as can sometimes happen with public AI tools. Instead, it escalates the query, for example by initiating a video call in the application with its human counterpart and bringing them into the conversation.”
The main benefits of MyPersonas include:
- Instant access to expert knowledge. A digital clone of key employees provides answers to frequently asked questions in any language, 24 hours a day, 7 days a week.
- Knowledge sharing. Digital cloning of key employees within an organization enables knowledge to be shared much faster and more efficiently.
- Employee replication. Digital twins accurately reflect the appearance, voice and communication style of key employees.
- Real-time learning. The solution continuously updates its knowledge base through previous interactions and feedback from actual employees.
One of the organizations already using MyPersonas is Zebra Wines, a specialized Czech e-shop offering South African wines. “Our customers include both South Africa connoisseurs and those who are only beginning to discover its wines, so we receive questions covering a wide range of topics. The MyPersonas solution can use the detailed information on our website to quickly and accurately provide interested customers with the answers or recommendations they need, while we do not lose potential customers due to possible unavailability,” said Zdeněk Bínek, partner at Zebra Wines.
More information about the Eloquens solution can be found at https://mypersonas.ai
Article author: ZEBR.ai editorial team
